What is ‘Evergreen Content’ and how can I use it effectively?

Evergreen content is online content that is perpetually relevant and able to continue attracting traffic for significant amounts of time after publication. Building a strong content portfolio of evergreen content can form a valuable part of your SEO and social media strategy. What is evergreen content? When choosing a topic…

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Google will start ranking mobile sites lower if they display pop-ups

Google have announced that they will be penalizing the search rankings of sites that display full-screen popup ads. Sites that use popup ads, interstitial pages, or display full screen “subscribe” offers will be penalized, while sites using popups for logins and adult content warnings will be unaffected by the change….

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Traffic Boosting Ideas: Participate in Communities Where Your Audience Gathers

There’s a lot of people on the internet. Whatever your content topic is, there’s a strong chance that communities of like-minded individuals are already gathering to discuss it. Knowing where your audience is gathering will help you to determine what they’re looking for, allowing you to craft content to directly…

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